Born in Bandung, I actually used to want to be a doctor before accidentally falling in love with Fine Arts. From there, life pulled me into the audio-visual world. Starting out as an intern on film sets and eventually becoming a professional Assistant Director. My business journey flowed quite naturally too: beginning as a creative collective, growing into a production house, branching into an agency, and finally building Artisun Creative. Even though I didn't end up a real doctor, I love that I can still "care for" and bring stories to life on set, balancing pure art with the raw realities of physical production.